If you are selling an above-average-price property in an upscale neighborhood, you know your home is unique. You expect an upscale property to be marketed with the same professionalism you demand in every aspect of your life. That’s where our experience selling homes like yours really pays off.

Keep in mind, buyers who can afford your home lead busy lives like you and look for a hassle-free sale. Move-up buyers don’t need to buy now, so they wait and watch for that just-right home. It might be yours.

Unfortunately, even sophisticated homeowners sometimes make mistakes when they go to sell their upscale homes, netting less than the top-dollar price it’s worth. Or worse, the home just doesn’t sell at all.

Here are seven common pitfalls to avoid:

1. Underestimating The Competition in the Wilmington NC real estate market

Even though your property may be one-of-a-kind, there are other homes on the market being shown to the same potential buyers. Before you list your home, we’ll give you an “armchair tour” of comparable properties listed for sale in your price range. We’ll share our inside observations on how each home compares to yours and what special features stand out.

2. Overestimating The Value

When we tour the competition, you’ll notice how similar homes are priced. Features of interest to today’s buyers include location, house design and size, privacy afforded by the lot and acreage, special amenities, type of community, and quality of local schools and facilities. Together, we’ll help position your home at the right price. By avoiding the over-pricing trap — which often results in repeated price reductions making the property seem distressed — we’ll save time and net the full value of your home.

3. Relying On Location

Homes in the higher price ranges need to look magazine-perfect when shown to potential buyers. Today’s market demands that everything — doors to floors, fixtures to walls — be sparkling clean. Even minor faults loom large in what is expected to be a perfect home. In short, fix up, repair and polish like never before.

4. Over-Improving

Also, avoid over-individualizing the house or grounds. People tend to buy homes they see as an image of themselves. A home that’s too individualized with strong, personalized decorating won’t sell quickly. Avoid dramatic custom flourishes that may not suit many other people. Some buyers will mentally calculate the cost of removing the customization and deduct the cost from their offer.

Although you want your home to look its best, spending thousands of dollars to redecorate will not likely help it sell at a higher price — it may sell more quickly, though.

5. Making Your Own Marketing Decisions

The marketing plan for your home needs to reach out to the right potential buyers. We offer a first-class marketing campaign that requires careful advance planning to allow time for reserving appropriate advertising space, top-notch photography, brochure production, even special events, such as a top-broker open house.

Many homeowners overestimate the value of one-shot marketing such as newspaper or TV spot ads. What typically works better is advertising with a longer “shelf life,” in upscale publications, for example, where ads are directed at an ideal niche.

Let us help you decide whether your house could benefit from an open house or would be better shown by appointment only. Yours is not a home for curious, unqualified walk-ins.

6. Playing Hard To Get

No home sells sight unseen. Working together, we can create a plan to show the house to qualified prospects without disturbing your schedule. Details, such as the security system or guard dogs, may need to be worked out.

Rest assured, all buyers will be financially qualified, perhaps requiring an approval letter from an attorney or banker, before we will bring them to see your property.

7. Being Inflexible

You have a unique home, and you’re looking for a unique buyer. Chances are that buyer will have special needs and concerns. The most likely buyer will probably need to sell a current home to buy yours. Flexible terms, possibly including some extra time to settle on the old home, will help sell your home quickly at the right price.

Thinking of selling within the next 6 months? Call us to help get you started.  910-202-3607 or kaybaker@ec.rr.com

Thinking of updating your kitchen? Re-doing your bath? Adding on to your home? Most likely, you’ll need to hire a home improvement contractor.

You can start your search for a contractor by talking to friends, family members or neighbors who have used a contractor recently. Ask if they would recommend the person or firm they used. To verify each contractor’s reputation, ask these questions:

• Did the contractor begin and end on time?
• Did the contractor try to minimize disruption of your family? How?
• How do you score the contractor on both technical expertise and finished appearance of the project?
• Did the contractor work neatly and clean up at the end of each workday?

Once you have a list of prospective contractors, do some research on your project by reading do-it-yourself magazines and manuals. You don’t need to know how to do the job yourself, you just need an idea of the work involved.

Now it’s time to ask at least three contractors to bid on your project. As you talk through the proposed improvement, ask what special or unexpected problems could arise and ask how the contractor would resolve them. If a contractor is vague or dismisses your question, scratch him off your list.

When adding rooms, rearranging the kitchen, moving walls or performing other major improvements, spend the extra money for a design professional. Be sure anyone who works on your house is licensed and insured.

Once you receive the bids, review them carefully. Don’t automatically go with the lowest bidder. You may get a better job or the contractor may use better materials when you pay a little more.

Write the contract to include exactly what the project will entail, how much it will cost, and at what points payments will be made; how changes in plans will be handled; the quality of materials to be used; the beginning and ending dates and sanctions for tardiness.

Keep on top of the project, checking progress and the quality of workmanship. If you are unhappy with something, talk to the contractor immediately. Make sure all changes from the original contract are made in writing and keep in mind that changes may affect the schedule and delay completion.

If possible, have your chosen contractor do a small job first, so you can learn first-hand the quality of work and what it’s like to have that person temporarily take over a part of your home.

We have concierge list of contractors in the Wilmington NC area that we would be glad to share with you.  Just email me at kaybaker@ec.rr.com and we will get it right out to you.

Have fun with your project!

New Hanover County loves technology… The New Hanover County government is on the cutting edge of new technological advances by utilizing the TV White Space that was abandoned in 2008 with the national launch of digital TV.  Wilmington was the first test city for the use of the non analog device.  The FCC laid ground rules concerning the use of the White Space Spectrum and New Hanover County is the first to utilize the technology.  The first commercial installation of the White Space network was set up at Hugh McCrae park. Phase 2 will include other parks and gardens such as Vetarans Park and Airlie Gardens.  Wi Fi on caffeine will be available.

“Community leaders have been eager to keep the area in the race to develop new technologies and uses since the FCC chose the local television market as the first in the country to transition to digital TV.  New Hanover County and Wilmington are also noted in the FCC’s National Broadband plan as a model of the usability of the spectrum.

New Hanover County has provided network IP cameras, Wi-Fi routers, antennas and other hardware as well as technical installation of the new FCC approved radios.  New Hanover County, city of Wilmington and TVBS have been using white spaces for a number of business applications already, including water quality monitoring and security purposes.

Chaney says the county and city governments collaborated on a pilot project that provided Wi-Fi and video surveillance in the Creekwood housing development.  The county is also using white space to automate the collection of water quality data in environmentally sensitive areas that would have required trenching of wires.

Merry Christmas from Our House to Yours.

Spend time with family and friends, enjoy them richly.  Along the way find a way to help new friends.  This is the time of year that we must remember that it is the giving that is so rewarding.  Giving of your time, crafts, good deeds and helping others.

I have always thought of Christmas time, when it has come round, as a good time; a kind, forgiving, charitable time; the only time I know of, in the long calendar of the year, when men and women seem by one consent to open their shut-up hearts freely, and to think of people below them as if they really were fellow passengers, and not another race of creatures bound on other journeys. 

~Charles Dickens

Christmas is a necessity.  There has to be at least one day of the year to remind us that we’re here for something else besides ourselves.  ~Eric Sevareid

Never worry about the size of your Christmas tree.  In the eyes of children, they are all 30 feet tall.  ~Larry Wilde

Christmas is the season for kindling the fire of hospitality in the hall, the genial flame of charity in the heart.  ~Washington Irving

Remember
This December,
That love weighs more than gold!
~Josephine Dodge Daskam Bacon

Wilmington NC is getting  a Miracle Field for the new Miracle League.  Accessible Coastal Carolina Events Sports and Services (ACCESS) was started to bring the field to the area. “The overall mission of ACCESS is to not only provide an opportunity for those who have not yet had the chance to experience the power of play and the joy of sports but to also show the importance of inclusion within a community. Creating a place where people of all ages, races, and abilities can actively participate together, will naturally allow relationships to develop as people share interest. More importantly it is opening the door to a better world for everyone.” The Miracle League was started in the late 1990′s in Rockdale Youth Baseball program in Atlanta.  They recognized the need to include all children in a sport regardless of their abilities.  Hence the Miracle Field was started.  People of all abilities and ages could play baseball.  Eventually the fields were made to  have a rubber, non-latex surface that is helpful and safe for persons with any mobility difficulties.  The Wilmington area is excited to participate in such a wonderful project.  The fields will be built at Olson Fields off Murrayville Road. There will be playgrounds for all abilities and restrooms.  The project has raised 87.5% of it’s goal of 1.2 million dollars.  If you would like to donate in someones name as a gift for Christmas, what a great way to honor them.  The Miracle Field is truly a “miracle”  Please watch this video of the Wilmington Miracle Field.  For more information or to donate online, please visit www.miracleleaguewilm.org/

For Release November 17, 2011

Merger of Two Top-Selling Coldwell Banker Franchises Creates State’s Third-Largest Residential Real Estate Brokerage Two of the top-selling Coldwell Banker franchises in North Carolina have joined forces, creating the state’s third-largest residential real estate brokerage company. The merger of Coldwell Banker Sea Coast Realty of Wilmington and Coldwell Banker Advantage of Raleigh and Fayetteville creates a regional powerhouse with a sales team of more than 600 agents and 26 sales offices in Raleigh, Wilmington, Fayetteville, Jacksonville and other Eastern North Carolina markets. The two companies combined to generate more than $1.3 billion in sales volume from 6,500 real estate transactions in 2010, which would have ranked the merged company as the state’s third-largest brokerage, according to REAL Trends, a real estate industry trade magazine. Those totals would also have ranked among the top 55 brokerages in the country in sales volume and among the top 75 in transactions, according to the magazine. The two companies are on track to surpass last year’s sales and transactions totals in 2011, having already exceeded $1 billion in sales and 6,000 transactions through October, according to statistics provided by local offices of the Multiple Listing Service (MLS). The merger was announced by Coldwell Banker Real Estate Corporation CEO Jim Gillespie on Thursday, November 17th in separate news conferences in Raleigh and Wilmington. “Today’s merger creates the fifth largest Coldwell Banker affiliated company in North America,” Gillespie said. “Coldwell Banker Advantage and Coldwell Banker Sea Coast Realty have been long-time members of the Coldwell Banker Chairman’s Circle, representing the best-of-the-best of our great brand,” he said. The new company – to be called Coldwell Banker Sea Coast Advantage – will be led by co-CEOs Tim Milam of Sea Coast Realty and Gary Rabon of Advantage. “This is a true merger of equals,” Milam said. “It is not an acquisition. I want to emphasize that in the strongest possible terms. All owners of both companies will remain owners with the new company. Neither company is buying the other. Instead we’re joining forces to compete more effectively in today’s challenging marketplace. “Gary and I have been friends for years,” he added. “Our companies have been built on similar values and culture. We’ve talked about merging for at least the last five years, and finally decided this summer the time was right to get it done.” Rabon added: “This is a merger where both companies are strengthened. It builds our regional footprint and enables us to do an even better job of supporting our team of brokers and agents in the field. It also creates a lot of synergies in terms of marketing, training and technology.” The merger brings together two companies that have dominated their respective markets. SeaCoast Realty is currently the number one brokerage in Wilmington, Brunswick County, Topsail and Jacksonville with over 23 percent of the market. Advantage, meanwhile, ranks number four in Raleigh and number one in Fayetteville, according to MLS statistics. Both have emerged as leaders in North Carolina’s fast-growing military market, with strong positions among military families in Fayetteville and Jacksonville – home of Fort Bragg and Camp LeJeune, respectively. The merged companies will also have an advantage in serving the two-way traffic between the Raleigh/Research Triangle and the Wilmington/Wrightsville Beach markets, Rabon said. “There’s a lot of cross-pollination on I-40 in both directions,” he said. “Triangle families are looking in Wilmington area for second-home opportunities, while a lot of Wilmington area families are looking to move to the Triangle for job opportunities. “The merger gives us an even better connection to this growing segment of the market, one that we are both going to capitalize on.” CONTACT: Tim Milam Coldwell Banker Sea Coast Advantage (910) 202 2501 Gary Rabon Coldwell Banker Sea Coast Advantage (919) 846 3305

Welcome Coldwell Banker Advantage, we look forward to working with you. Kay Baker and Associates – www.cbbaker.com

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INVENTORY:

How Do You Prove You Had It………

When You Don’t Have It Anymore?

Have you counted your silverware lately? Cataloged your coin collection? Inventoried your attic treasures? If you lost them, would you be able to prove to your insurance company you actually possessed what you say you owned? Could you prove how much those lost items were worth? There are lots of ways you could lose some or all of your possessions–flood, fire or other natural disaster, moving, burglary. In attempting to recover your losses, having a comprehensive inventory on hand could be worth many thousands of dollars.

Here are some suggestions for compiling and storing a household inventory.

• Ask your insurance company for a room-by-room form to help you make your inventory or use a computer software program designed for the same purpose.
• Do your counting while you’re in the process of spring or fall cleaning–or as you move from one home to another.
• Work in small doses, one room at a time.
• Be as specific as possible in your listing. Note the date of purchase and the purchase price. Describe the item in detail, including serial number.
• Some items increase in value over time. Be sure to get updated appraisals on antiques, jewelry and other valuables periodically.
• If you’ve kept purchase receipts–always a good idea, especially for big-ticket items–keep them with your inventory.
• To supplement your description, make photographs or a video of your things.
• Update your inventory at least annually and when you purchase more-expensive items.
• Make a copy of your inventory, keeping one at home and placing the other one in a safe place elsewhere–perhaps in a safe deposit box or with a relative.

TIPS
Check with your insurance company about getting replacement-cost coverage if you don’t already have it. Rather than giving you the depreciated value of a lost or damaged item, for a slightly higher premium replacement-cost coverage will give you the full amount necessary to buy a similar new item at current prices.

Also, note the limits on your policy for various types of items. If, for example, you own jewelry worth in excess of the policy’s limit for jewelry, talk with your agent about picking up a rider policy to cover the full worth.

You have spent your lifetime making your home a home.  Keep it that way.  For all the latest Wilmington NC real estate trends, please visit www.cbbaker.com

IDLE EQUITY:

Put Your Home’s Equity To Work

With Six Savvy Strategies

Do you have idle equity sitting in your home that could be building wealth instead? One of the great aspects of homeownership is that you increase your wealth every month by building equity in your home and reducing your tax bill at the same time.

After you’ve been in your home a few years, you may have some equity that you could put to work for you. Even if the property has appreciated by just a few percentage points per year, significant equity can build up fairly quickly. Just be sure you retain enough equity that you’ll be able to pay a real estate agent’s commission when you sell the home.

Home equity loans are the most common means of tapping a home’s value. In states where home equity loans are not allowed, however, you can still put your home’s value to work by refinancing it for more than you currently owe–a “cash out” refinancing.

The first way most homeowners think of using their equity is to pay off high-interest debt. That’s one popular option, but you could also invest that equity in other ways. Here are six more ways to put your equity to work for you.

1. Trade Up

Using your equity as a down payment for a larger home could make financial sense. If you’re in a $200,000 home now and it appreciates by 5% each year, your gain is $10,000 for the first year. In five years, that home would be worth $255,256. But in a $275,000 home, that same 5% growth would be $13,750 for the first year. After five years, the more-expensive home would be worth $350,977 — nearly $100,000 more than the less-expensive home.

Of course, you may not be able to count on 5% appreciation every year. It could be higher or lower, depending on the state of the economy and market conditions. Not to worry, though. Even 2% appreciation will still add up over time.

Using additional equity to trade up will allow you to put a significant amount of money down on your next home. That could allow you to own a home you never could afford before.

2. Downsize

Another way to use your equity is to scale down. With the recent changes in tax laws, homeowners may sell a home every two years and walk away with tax-free profits up to $250,000 (for singles) and $500,000 (for married couples). By scaling down, you can purchase a smaller, less-expensive primary dwelling, and use the extra cash for investments, debt reduction or even purchasing an investment property.

3. Second Home

The real estate market has been fueled during the past few years by retiring baby boomers purchasing second homes. Maybe now is the time to purchase that home on the beach, at the lake or in the mountains. We can refer you to a knowledgeable agent in a resort area to help you with this move.

If you know you’re retiring to a particular area in the next few years, study that market now. You may want to buy the home now while prices are still affordable. If you do, you could rent the home during the peak vacation season. Many second homeowners discover they can just about cover their annual property expenses by renting out during peak season.

4. Investment Property

While the stock market often bounces up and down, many investors feel comfortable with the security of real estate. Not everyone has extra money to play the stock market profitably, but landlords can enjoy income every month. The secret is selecting the right property and finding expert property management if you don’t want to manage the property yourself. We can help with both these issues.

Some buyers have found it beneficial to purchase a property in the area where their college-age children are going to school. Their child can help manage the units and share the housing with other students to defray costs. The young adults learn responsibility and property management skills, and you have a live-in manager to watch over your investment.

5. Shared Equity

Another way to put your idle equity to work is to lend it to an adult child as a down payment for his or her first home. Some parents maintain a co-ownership interest while the young adult makes the mortgage payments. At the time of the sale, the equity is then split between the two. This is called a shared-equity arrangement.

6. Remodel

If you really like where you’re living, but desire a few more amenities, consider taking cash out for remodeling or adding to your current home. The interest paid on some home equity loans is tax deductible, just as it is with your first trust. Give us a call to find out what financing options suit your situation best.

Call us, we are the experts with expert partners in mortgage and everything real estate related. 800-497-7325-3607 or kaybaker@ec.rr.com . Sign up for our newsletters and our weekly TGIF Scoop on everything Wilmington NC!