As we move into the year-end season, there are no signs the market is shifting. Price remains critically important. Today’s sellers must avoid the pitfall of believing “everything sells.” Track market trends with a real estate pro—like us—and make sure your home’s sales price reflects what buyers expect—and will pay. If an offer doesn’t appear quickly, make a noticeable price improvement sooner—not later—if you expect to get your home sold.
Despite a great year so far, many prospective sellers still are not getting their homes sold. Here’s what our experience and local trends tell us:
Overpriced Listings. You can’t sell a home based on last year’s prices or national headlines that conflict with our area’s micro-trends. Don’t set a sales price based on the amount you want to cash out of the home. Pricing right is paramount to get your home noticed, toured and sold fast. The right price is one that buyers are willing to offer compared with other nearby homes currently for sale. Expired listings are often homes that aren’t priced right. You may be amazed at how many homes have lingered on the market longer than average—at all price points.
Condition. Is your home move-in ready? It will sell quickly because choosy buyers want a modern home in great condition. They’ll pay for it, too. If you have a list of fix-ups, needed updates and undone maintenance, buyers will notice and keep lookingâ€¦right past your home.
Set The Stage. Clean and declutter each room. Make each space inviting and bright. If you’ve already moved out, rent or borrow furniture to give each room a purpose and focal point. Empty homes don’t sell.
Contract Kickouts. Perhaps the biggest reason not every home sells in this market is that some homes go under contract but never reach settlement. Those deals “kick out.” Maybe it’s the home inspection. Sometimes it’s buyer remorse. Often, financing for the buyer doesn’t come through…especially if the buyer isn’t preapproved or paid over market value in a bidding war. Whatever the reason, a significant number of contracts fall through without ever getting to closing—and if your home is priced right and in good condition, it’s got a better chance of not tripping over closing hurdles.
Going It Alone. If you’re trying to sell your home on your own, your property is not getting the marketing and exposure it could when you partner with a real estate professional. Today’s real estate market is healthy, but selling by yourself could mean lost time, lost money and a lost sale.
Bottom line for today’s sellers? Fixing-up matters. Staging matters. Savvy marketing matters. Negotiating experience matters. And—most important—pricing ahead of the market matters to be sure you get your home sold for top dollar in our market today. Contact us to discuss how we can turn your “for sale” quickly into “sold.”