Photos are 1000 Words | Wilmington NC real estate

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1,000 WORDS

Why Online Listing Photos Make (Or Break) A Great Sale


Before homebuyers even decide whether to tour a home, they can gather an enormous amount of information about the property online. Today’s buyers turn first to the Internet to filter out (or in) only the homes that absolutely fit their needs. That’s why listing photos today are true deal makers—or deal killers.Here’s what serious buyers are looking for before they drop their mouse and tour a house: 

Rooms. Buyers verify the number of bedrooms, bathroom(s) and total rooms match their needs.

Layout. Browsers click through a lot of photos or virtual tours to understand if the layout of a home looks like it’s what they want. If they require certain rooms to be open to others, to provide a floor plan that matches their family traffic, or a one-level home free of stairs, they will rule the home in or out online.

Location. Virtual shoppers scan the map to see if it’s a location, neighborhood, and commute they prefer. Schools, shopping, services, fire house and hospital are frequent search objects. Including photos of nearby landmarks with listing pictures is often a plus.

Niches. For keen buyers photos of niche features are key: Drop zone, mudroom, charging station, food pantry, storage for kid stuff, laundry folding station, garage storage, lighted workshop, garden shed, walk-in closets, just to name a few.

Amenities. Still other online buyers want granite countertops, no carpeting, a bay window or other hard-to-miss features, which they use to quickly determine from listing photos if the home meets their requirements.

Home seller tip: If changing simple things like paint color, carpeting, appliances, etc., can persuade a buyer to tour your home, do it. The upgrades will make great online photos—and make a great deal for a time-squeezed homebuyer. 


Prepare Now For Selling Action

If you are planning to sell your property soon, now is the time to prepare. Contact us for our “must-have” home sellers checklist and let our proven full service marketing plan work for you to achieve top dollar for your home. Contact us today.

Categories: Coldwell Banker Buyer Bonus Program, Photos in Real estate, wilmington nc real estate, wilmington real estate stats, Wrightsville Beach NC

How a Bridge Loan Helps You Buy While the Old House Is Still On The Market | Wilmington NC real estate

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Nobody wants to carry two mortgages on two homes at the same time. Sometimes, however, an overlap between buying a new home and selling the old one occurs. A bridge loan (also, “gap” or “swing” loan) can defeat the blockade, take the pressure off the monthly budget and provide down payment money that will make everything move along more smoothly. Traffic Blockade

  • Know what to expect.
  • A bridge loan is a short-term loan for which the equity in your old home (and sometimes in your new one) serves as collateral. Various lenders charge different interest rates – often 1 or 2 percentage points above the current prime rate, or a bit higher than the current regular mortgage rate. Depending on lender’s requirements (appraisal, title search, etc.), closing costs can be anywhere from 0.5% to 1.5% of the loan amount.

  • Pay off when you sell.
  • You may pay the loan off when you sell your home, or in monthly or quarterly installments. If your home does not sell within the specified term (often 6 months or a year), the loan is usually renewable.

Bridge loans are only one of the many tricks in our bag to help you smooth your move. If you’re planning to move soon, contact us by e-mail or phone. We’ll be happy to help.

Categories: Coldwell Banker Buyer Bonus Program, Wilmington NC Neighborhoods, wilmington nc real estate, wilmington nc weekly events, Wrightsville Beach NC

Coldwell Banker “On Location” YouTube Award | Wilmington NC

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Coldwell Banker real estate continues to receive awards for their innovative marketing especially in the Wilmington NC real estate market.  The Latest award was for “On Location” YouTube Channel, for the Real estate Category.  Below is the letter from Corporate headquarters for Coldwell Banker Realty.

Coldwell Banker Sea Coast realty and Kay Baker and Associates continue to strive for new ideas and creative outlets for marketing of Wilmington NC real estate.  Visit


Brand’s ‘On Location’ YouTube Channel Honored in Real Estate Website Category

PARSIPPANY, N.J., (July 7, 2010) – The International Academy of the Visual Arts has named Coldwell Banker On Location, the brand’s YouTube channel, a recipient of this year’s Communicator Awards for Creative Excellence in the real estate website category. The category honors the best site for the sale or rental of residential or commercial property.

“We were the first national real estate brand to add streaming video to our website. Today, our agents across the globe have posted more than 15,000 videos to our On Location channel,” said Mike Fischer, chief marketing officer for Coldwell Banker Real Estate LLC. “The most exciting part of On Location is that we have only just begun – there’s a lot more to come.”

On Location has been rated among the top 10 most-viewed brand channels on YouTube. In April, just 11 months after launching On Location, Coldwell Banker announced it had received over 1 million views. The site was launched in May 2009 and was produced in collaboration with FD Kinesis.

“Home buyers would much rather see a home than only read about it,” Fischer said. “Our On Location videos empower them to get a feel for a home, a community or a real estate professional that they could not get from photos or a text description alone. Equally important are the home sellers who are now expecting video to be a part of marketing their property.”

With thousands of entries received from across the United States and around the world, the Communicator Awards is one of the largest and most competitive awards program honoring the creative excellence for communications professionals. The Communicator Awards are judged and overseen by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from acclaimed media, advertising and marketing firms.

About Coldwell Banker®

Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker is the oldest national real estate brand in the United States and today has a network of more than 98,000 agents working in more than 3,600 offices in 50 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand to augment its web site for smart phones, the first to create a iPhone application and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. The Coldwell Banker system is a leader in specialty markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program.

© 2010 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated Except Offices Owned And Operated By NRT Incorporated.

Categories: Buying Wilmington NC real estate, Coldwell Banker Buyer Bonus Program, Showcasing your home, Wilmington NC Neighborhoods

Want to buy a home? Manage your debt | Wilmington NC real estate

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If the low prices and the low interest rates have you wishing you could buy a new home but cannot because of your debt load, there is still time to reorganize your finances to make your wish come true.  Take a realistic look at where you spend your money.  Write everything down and where you spent it.  Is there a $4.00 Latte everyday? Make a budget and try to do away with some of the extras that you buy on a whim.  There are budget tools online, like Suze Ormans expense tracker that will help get you started.   We also have a credit repair company that can help you earn additional points for your credit score, so that you can qualify for lower interest rates.  Before you know it, that new home can be yours.  Be patient and work towards what you really want.  We can help you achieve this.  For all your Wilmington NC real estate needs please visit or

To view the home pictured please visit

Categories: Buying Wilmington NC real estate, Coldwell Banker Buyer Bonus Program, Economy, Financing a Home Purchase in Wilmington NC, Managing your debt, Uncategorized, wilmington nc, Wilmington NC Neighborhoods

Wilmington NC real estate | Coldwell Banker Buyer Bonus

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Did you miss the $8,000 Stimulus deadline to purchase a new home?  If you did Coldwell Banker Corporate has announced a Buyer Bonus plan that could help you get a credit on a new home.  

Purchase a participating home between May 1, 2010 and July 31, 2010 and the seller will refund 3% of the accepted offer price up to $8,000 to you as a credit at closing.  Look for the “Buyer Bonus Program” homes online or call us and we can help you with your search for a new home.  You don’t have to be a first time home buyer to enjoy the credit.  Read more here.

Search online at or TEXT 14059 to 44133 to search on your mobile phone.

Categories: Coldwell Banker Buyer Bonus Program, Uncategorized

Kay Baker Associates | 1001 Military Cutoff | Ste 101 Wilmington, NC 28405 | | 910-202-3607 | Fax 910-338-2428

Copyright © 2017 Wilmington NC Real Estate Guide. All rights reserved. Disclaimer: All content on this blog is my own opinion and should not be treated as fact or relied upon when purchasing or selling real estate.