Four Mistakes That Can Cost You Thousands

Like all homeowners, you hope your home will sell quickly. Some homes do. In fact, the majority of homes sell during the initial listing period. But–as you know— some do not. In tough markets, as many as a third to a half the listings expire unsold. If this has happened to you and you still want to sell, make a renewed commitment to do what it takes to market your home effectively.

There are four major components of a successful sale.

1. Communication-Teamwork between seller and agent is key to know how to alter the marketing process. Did you receive feedback from the showings that you had? Most important, we want to hear from you.

2. Price-This is the most common culprit for the lack of a sale. An incorrectly priced home attracts the wrong buyers or none at all. One secret is to price your home below other expired listings and overpriced listings languishing 60 to 90 to 120 days on the market. Activity without offers often indicates overpricing. Remember, any home will sell for the right price.

3. Condition-When buyers enter your home, we want them to say ” I love this home!”. A home in like-new condition sells fastest and gets the best price because it outshines the competition. For instance, don’t offer a carpet allowance in the place of installing new carpet. While prospective purchasers are trying to imagine new carpeting,they likely will discount it further for the worn carpet underfoot or buy one down the street with new carpet.

4.Marketing-Your secret to success is a carefully crafted marketing plan that exposes your home to the widest pool of possible prospective buyers. In today’s market the most successful marketing campaigns integrate online and offline marketing. Most homebuyers search for homes online, so offline advertising should direct homebuyers to an array of color photos and virtual tours online.

Buyers are out there! Don’t show off your home until marketing plans, terms, price and condition are set. Put your home in buyer ready condition and it won’t go unsold. If you are ready to talk about selling your home in Wilmington, NC, we welcome your call or email. We can assist you every step of the way. For more selling tips log on to my website at www.cbbaker.com.